Rayhaan Joseph

Profile

SEO strategist with 10+ years in content, brand and digital marketing, and a primary focus on search since 2021. I lead keyword and content strategy across 25+ client accounts at a remote, full-service agency, where average Google position has improved on all 20 accounts tracked since May 2025. I build AI-assisted workflows that standardize SEO planning and reporting, and apply the same approach to visibility in both traditional and AI-driven search.

Experience

Lazarus Digital Marketing Agency · formerly Lazarus Design Team

May 2025 – Present

Lead SEO Strategist (Remote)

Official title: SEO & Marketing Specialist

Set keyword, content and local-search strategy for a portfolio of 25+ client accounts across 15+ industries, from onboarding through ongoing optimization. Across the 20 accounts tracked since May 2025, average Google position improved on every account (median gain of 12.9 positions), and accounts averaging page one rose from 0 to 6.
Led strategy for a custom pool design-build client from a standing start: average position moved from 40.8 to 10.7 in eight months, the primary market term reached #1, and the site generated 149 qualified leads in 12 months, with Google Business Profile calls up 250% year over year.
Scoped and drove a department-wide keyword audit and reset across 24 SEO campaigns, and set a quarterly keyword review cadence. Build keyword playbooks, content pillars and 90-day SEO/content roadmaps for every new and priority client.
Designed and shipped 10+ AI-assisted workflows used across the team, including a keyword-to-outline content pipeline with human approval gates and a monthly performance reporting workflow.
Built the agency's AI-visibility (AEO/GEO) practice: client reporting on presence in AI answer engines, a tracking cadence and credit-budget plan for leadership, and llms.txt files for client sites.
Coordinate SEO work across the team, routing assignments and covering continuity during leadership absences. Set the reporting rhythm and planning documents the team uses.

Built project · Lazarus Pulse

A self-initiated organic performance intelligence system: 17+ months of Search Console and SEMrush data for every client property in one dataset, pulled by Python scripts I wrote with AI assistance, and queryable in plain English. Covers 225,000+ organic clicks and 19M+ impressions across the portfolio. See the case study →

Studio 19 Ltd Branding & SEO Consultancy

2017 – Present

Founder & Creative Marketing Consultant (Part-time)

Founded and run a brand strategy consultancy serving education, insurance, gaming and lifestyle clients, covering positioning, content strategy and identity.
Provide freelance SEO services, including keyword research, on-page optimization, content planning, and Search Console and GA4 reporting.
Use audience profiling and user journey mapping to shape data-backed marketing strategy.

Hit Factor Inc Indie Game Studio

2021 – 2023

Content & Community Manager (Remote)

Led content and community across Discord, Twitter and Reddit, growing the user base by 10,000+ and lifting engagement 50%.
Built content strategy and an engagement calendar around dev updates and key releases, and turned community sentiment into recommendations for the dev team.

Content Creation Workshops

2021 – 2024

Lead Instructor & Workshop Facilitator

Taught content planning, storytelling and audience engagement to business professionals at varying experience levels.

Core Competencies

Search Strategy

Search Strategy Keyword Research Keyword & Intent Architecture On-Page SEO Internal Linking Strategy Technical SEO & Schema Local SEO & GBP AEO/GEO (AI Visibility)

Content

Content Roadmaps Content Strategy Content Optimization SEO Copywriting Website Messaging Editorial Planning

Analytics & Reporting

Performance Reporting Client Strategy & Reporting Google Search Console GA4 Semrush Position Tracking AgencyAnalytics User Journey Mapping Data Interpretation

AI & Tools

AI-Assisted Workflow Design AI-Systems Thinking Claude Rank Prompt Rank Math Teamwork Google Workspace

Education

The Arthur Lok Jack Global School of Business with the University of the West Indies

MSc Degree, International Master of Business Development and Innovation (Awarded Sept. 2026)

School of Business and Computer Science in collaboration with the University of Greenwich

BA (Hons) Degree in Media and Communications (Upper 2nd Class Honours)

School of Business and Computer Science in collaboration with Edexcel

Level 5 BTEC Higher National Diploma in Graphic Design (Equivalent to a Foundation Degree)

Certification

Google Data Analytics Professional Certificate

Coursera

Utilizing skills necessary to process, analyze, and visualize data to inform critical business decisions. With tools such as SQL, R, and Tableau.

Digital Marketing Strategist

DigitalMarketer Certification

Equipping brands with strategies to create, execute, and measure effective digital marketing campaigns that convert leads and drive growth.